| Case Study - Pahwa Enterprices Sugarcrm |
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| Home > Case Studies > Case Study - Pahwa Enterprices Sugarcrm |
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| Sales Force Automation – SUGAR CRM |
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| Client Overview |
| Pahwa Enterprises is a large group company having four factory units, 7 branch offices and 11 international offices. They deal in a large variety of products, primarily dealing in Pollution control equipments. They require a sales force automation system to take care of their Sales force which is constantly on the move.
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| The Challange |
| Integration of ERP with the sales force automation. Reduction of cost for managing sales. Automation of lead and campaign management.
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| The Solution |
| The system study and challenges for lead management and campaign management were studied with their internal IT team. Integration points with their current ERP system were noted. The project was undertaken in house, with all customization done by PHP developers, after initial system was setup. It took 2 man months of effort to make the system functional according to the client requirement.
Technologies Involved
Sugar CRM
Mysql
PHP
Red Hat Enterprise Linux operating system
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| The Results |
Few major achievements:
a. Improved call handling
b. Lower marketing cost and improved customer support, thereby increasing customer satisfaction level
c. Tracking of lead sources and management of ROI on marketing campaigns.
d. Helped company to channelize the marketing efforts
e. Consolidation of sales information lying at various places and programmes
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